Home
Trade promotion optimisation
TPO is a data-driven approach that uses advanced analytics and consumer goods technology to optimise trade promotion budget and activities.
read more
contact@acs-consulytics.in
CPG
We help our clients by enabling businesses to make data-driven decisions,
optimize operations, and enhance customer engagement.
We help our clients by enabling businesses to make data-driven decisions, optimize operations, and enhance customer engagement. The fast-moving and competitive nature of the CPG industry necessitates analytics to stay ahead inmarket trends, consumer preferences, and supply chain efficiency.
We empower CPG businesses to thrive in a competitive market by transforming data into actionable insights, driving innovation, and enhancing customer satisfaction.
Our Contributions for now are mainly in following areas.
Analyzing consumer behavior, preferences, and purchasing patterns to deliver personalized marketing campaigns.
Understanding customer demographics for targeted product development and positioning.
Leveraging predictive analytics to forecast demand, reducing stockouts and overstock situations.
Analyzing seasonal trends, market conditions, and historical data for accurate inventory planning.
Measuring the ROI of marketing campaigns by analyzing customer response data.
Optimizing advertising spend by identifying the most effective channels and messages.
Monitoring competitor performance, pricing strategies, and market trends.
Identifying opportunities to differentiate products and capture market share.
Predicting future sales volumes based on historical data, marketing campaigns, and external factors like economic conditions.
Reducing revenue variability and ensuring production alignment with demand.
Indian consumers are changing at a faster pace than expected. Today,
FMCG manufacturers rely on consumers ‘pulling’ products through the
supply chain; thus, they require a better understanding of consumer
behaviour and choices.
TPO is a data-driven approach that uses advanced analytics and consumer goods technology to optimise trade promotion budget and activities.
read moreMarketing mix modeling (MMM) is a statistical analysis technique that helps marketers measure the impact of their marketing efforts.
read moreA vendor selection model is a structured framework that helps businesses evaluate potential vendors. It's a tool for decision-making ..
read moreA "Competitor Analysis on Financial Results" involves comparing the financial statements (like income statements, balance sheets, and cash flow
read moreOur CPG clients wanted to track its major competitor`s revenue growth in its segment/ category, distribution, pricing etc. through the
read moreA sales forecasting case is a situation where a business uses sales forecasting to predict future sales and plan production.
read moreMultichannel advertising analytics is the process of collecting and analyzing data from multiple advertising channels to identify effective strategies and improve results.
read more
Subscribe to our newsletter
ACS-Consultyics is helping you to drive your business by providing visibility to your analytics and delivering World class solutions.
Raj Nagar, Ghaziabad, Uttar Pradesh, India 201002
Toronto Downtown, Ontario, Canada- M4Y 1K4
Copyright © 2025 ACS-Consultyics | All Right Reserved
