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CPG

Competitor Analysis on Financial Results

Competitor Analysis on Financial Results" involves comparing the financial statements
of your company relative financial health, profitability, efficiency, and overall performance,

Problem Statement:

Our CPG clients wanted to track its major competitor`s revenue growth in its segment/ category as a industry benchmark and track their overall picture to be at par with competition

Solution:

We prepared the major competitors revenue through crunching their quarterly and annual financial statements in all geographies and generated a like to like comparison for overall Industry.

Solution Approach

Impact

  • Client used to float these reports among its financial planners and regional finance controllers to have overall market outlook to prepare their budgeting & forecasting planning. It helped tracking key competitors of Client broadly based on Quarterly results and other published data for following aspects.
  • Category Growth and Regional Growth
  • Major Brands
  • Sales performance
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