Competitor Analysis on Neilson Data

Solution Approach

Impact

• Client used to track which areas/markets their sales are growing/declining and reasons for decline like distribution or pricing. The data was also used for deep dive analysis for studying a brands SKU performance.
• It helped to benchmarking of key competitors of client broadly based on retail sales data available from Nielsen, IMS, IRI and company actual data through operating countries POC.
• Sales Growth & Market share for all key manufacturers
• Key manufacturers contribution in total category sales YTD basis